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Learning how to measure #bra size correctly is not just a matter of function. After all, wearing the right bra can elevate your entire appearance—no pun intended. “It helps your clothes look good and it gives you confidence, Emily Blundell, founder of British lingerie brand Bluebella says. “It’s really worth the time and attention.” Sounds simple enough. But, as Blundell also notes, finding the right bra is often easier said than done: “The majority of women wear the wrong bra size.” She’s not exaggerating; studies have found that up to 80% of us are wearing an ill-fitting bra.

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