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Aadyam is a social enterprise from the house of Aditya Birla working with handloom weaving clusters in Banaras, Bhuj, Bhadohi, Gadwal, Kashmir and Pochampally. We believe in creating scale and impact by building sustainable models that will create value for both, our weavers and patrons. We co-create products every season with the finest artisans infusing global trends and traditional heritage and believe that marrying these techniques with contemporary design will create beautiful pieces that a
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