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It’s a brand for the free spirited woman, who lives life with fervour. It’s also a brand for the artist and Udd has set out to create a community of India inspired tribal, rural and urban artists, translating their talent into unique Udd pieces of wearable art.

The designs are a confluence of ancient knowledge, traditional techniques, and modern technology. And the journey has taken Yuti, Atul and the Udd tribe from learning indigenous crafts from weavers in Bhuj to breathing new life into t

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