Not quite ethnic, and not all-out Western–the brand champions a unique concoction of the two by emphasizing on contemporary silhouettes that are crafted in lush fabrics, and laden with traditional embroideries, and heritage prints and motifs.

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The #wedding industry isn’t one industry per se but many big and small industries that make it what it is. There are various components that make this industry Rs 3.75 lakh crore economy. These are catering and venue services that take about 30%, gifts take 19%, decoration 14%, event planning 12%, logistics 9%, honeymoon 8%, photography 3%, makeup 3%, and invites 2%. Read more...

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